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Avram Turing  is a non-partisan research-driven organization of analysts

We rate, label and summarize the information quality of trending/viral online content.

Through our research, in 2021, we coined two new concepts

“non-information” and “off-information”

and introduced them to the international research community and the information quality analysis body of knowledge



partner with us / collaborate with us / contact us: click here


ContentQual® our startup will deploy digital technology for online misinformation prevention

a consumer-facing/content-focused online platform/app/Web browser extension,

helps to amplify high quality content circulating online

and add friction to low quality/misinformation (slow down/reduce the sharing)

which helps to strengthen the credibility of authentic online content producers and online news media by this signal of trustworthiness


We also produce research reports, academic papers, opinion articles

and we conduct online misinformation prevention training




Avram Turing analysts work to...

Curate, evaluate information quality of monthly trending online content (ContentQual)

Utilize the Global Online Content Analytical Quality Check® (GOCAQ) tool: a step-by-step procedure for information quality analysis

Carry out content moderation for online social media platforms

Conduct training modules in misinformation prevention

Help online content consumers to engage more purposefully with others online

Review online documents (misinformation check) for clients

Publish and regularly update misinformation prevention reading lists/curriculum and recommended videos

Execute research projects (independent or commissioned) and publish reports

Produce scholarly articles on information quality/social media studies/misinformation prevention

Produce opinion pieces in newspapers


Misinformation Prevention – Some Recommended Videos

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Presented here are educational videos recommended by Avram Turing. These videos are lectures/talks by prominent scholars and researchers. This list will be regularly updated.  Each video looks at misinformation from a different point of view but complimentary with other perspectives. danah boyd is the founder/president of Data & Society Research Institute. She is also partner Read More

How We Categorize Online Content Based on Info Quality

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Here’s a rough diagram showing how Avram Turing categorizes different types of online content based on our theory of information quality. Through our research, in 2021 we coined two new concepts “non-information” and “off-information” then introduced them to the international research community and the information quality body of knowledge [1] Note [1] U.Omoregie (2021),  Information Read More

‘Non-information’ and ‘Off-information’ – Strange Information Disorder Variants

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A quick search on Wikipedia for the entry on ‘Misinformation’ will produce a write up that begins with a definition: “Misinformation is false, inaccurate, or misleading information that is communicated regardless of an intention to deceive. Examples of misinformation are false rumors, insults, and pranks. Disinformation is a subset of misinformation that is deliberately deceptive” Read More

A Misinformation Prevention Reading List

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Presented here is a misinformation prevention reading list. This list is by no means exhaustive. The emphasis is on insights from foundational and background issues about misinformation online. The importance of critical thinking and analytical thinking skills is also highlighted as pre-requisite for prevention of online misinformation. This list is separated into two main categories: Read More

Viral Content Online – Amplification, Friction and Information Quality

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Issues of information disorder online could be reduced to the matter of information quality: not just about distinguishing truth from falsehood but highlighting legitimate and credible information.  In the online information ecosystem, ‘trustworthiness’  is key, an emphasis that trending content online should have a signal of the level of ‘trust’ we can place on such Read More

Boolean Logic, Fregean Logic, Wittgensteinian Logic and the processing of natural language

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Gottlob Frege (1848-1925) transformed the field of logic from what it had remained since the days of Aristotle. Regarded as the founder of modern logic and much of modern philosophy [1], Frege laid the foundations of predicate logic, first-order predicate calculus and quantificational logic – formal systems central to computer science and mathematics (also modern Read More