Kirsti Ryall, is the principal research fellow/senior analyst. She attended West Buckland School, an independent boarding school in rural England, U.K. She holds a degree in English and Literature. Kirsti further obtained certificates from studies from the University of Oxford. She previously worked in advertising, marketing, and fundraising roles as a copywriter, proof reader, and in a consulting role helping others on how best to present their work. She is the co-author of the book Online Misinformation Analysis and Information Quality Theory (2021).